Sales and Marketing

• SWOT analysis
Analyzing the strengths, weakness, obstacles, and threats to diversifying the business or opening in new markets

• Effective sales and marketing plans
Having a written plan for the sales management and sales force. Effective lead generation. Sales compensation strategies

• Processes and procedures
Identifying the proper steps to prospecting, sales management reporting, follow up and client customer service policies

• Goals and quotas
Proper sales quotas for the sales department and the individual sales reps. Developing an achievable goal system with rewards/incentives

• Sales management
Customer database management, sales training, pricing strategies

• Website/online marketing
Website redevelopment. Effective internet marketing. Search engine optimization. Internet marketing campaigns. Lead generation sites